CASE STUDY / CREATIVE INVITATIONS
GETCommerce 2025 — Creative VIP Invitations
GetResponse / 2025
How do you turn an invitation to a technology conference into a brand experience that begins before the event itself?
Client
GetResponse
Project
GETCommerce 2025
Format
Creative VIP invitations / gift boxes
Event
GETCommerce conference
Location
Sopot, Poland
MOVYTZA scope
Concept, storytelling, prototyping, production, personalisation and preparation for shipping
CHALLENGE
Don't send an invitation. Create the beginning of an experience.
The GetResponse team asked us to create a limited series of invitations for key GETCommerce 2025 partners and speakers.
The invitation needed to feel technological in its form and narrative while retaining emotion and elegance. The unboxing experience and the value of the object itself were equally important.
IDEA
What if the wave could speak?
The conference theme was built around the idea of catching a wave. Instead of treating the wave as a graphic motif alone, we made it the protagonist of the story.
The invitation was hidden inside a bottle, turning the act of taking it out into a physical interpretation of catching the wave.
OUR RESPONSE
Storytelling translated into a physical object.
The gift box was designed so that each layer revealed another part of the story during unboxing rather than serving as decoration alone.
- — minimalist white magnetic box
- — 3D pop-up wave revealed after opening
- — accordion-fold paper filling inspired by rough sea
- — corked bottle containing an invitation printed on waterproof paper
- — glass elements supporting the physical metaphor of water
- — GETCommerce typography and branding
- — client-supplied elements including a book and power bank
PROCESS
From idea to finished gift box.
01
Concept and storytelling
We developed several narrative directions around the idea of catching the wave and selected the concept in which the technological wave became the guide through the experience.
02
Mock-ups and testing
We prototyped the box, tested finishes, developed the pop-up structure and refined the presentation of the invitation inside the bottle.
03
Production and personalisation
After approval, the final series was produced, assembled, packed and personalised by hand.
RESULT
The invitation became part of the event story.
The final gift box combined a physical wave metaphor, storytelling, handcrafted production and GETCommerce branding in one experience.
Instead of merely printing the conference idea on a card, the recipient could physically perform it: open the box, discover the wave and retrieve the message from the bottle.
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