ANNIVERSARY / ROADSHOW
75th Anniversary of PSE Dispatch Services
PSE / 2025
An anniversary does not have to be a retrospective built around a number. It can become a story about people, responsibility and the history of an organisation. For the 75th anniversary of PSE Dispatch Services, we translated one story into five events across Poland.
Client
PSE
Format
Company anniversary / roadshow
Scale
Approx. 690 participants
Locations
Warsaw, Radom, Bydgoszcz, Poznań and Katowice
Year
2025
CHALLENGE
One story. Five cities.
Each location had its own spatial and technical conditions, yet all five events had to feel like chapters of the same anniversary.
The common language was built through the anniversary identity, Key Visual, scenography, multimedia and a carefully planned event flow.
APPROACH
Treat the anniversary as one complete narrative.
Instead of designing five unrelated events, we approached the project as one travelling anniversary format.
Communication, space, technical production and the programme were designed to support the same story while remaining adaptable to each venue.
OUR RESPONSE
From concept to production.
MOVYTZA was responsible for the creative concept, event identity, scripts, selected scenographic elements, technical solutions, direction, coordination and production.
- — creative concept and Key Visual
- — event scripts and schedules
- — direction and coordination
- — comprehensive event production
- — sound, lighting and multimedia
- — scenography and decorations
- — supplier coordination, installation and dismantling
- — handmade silver anniversary pins
- — commemorative USB sets with recordings supplied by the client
RESULT
Five events connected by one identity.
The project ran from August to November 2025 and covered five anniversary events in different Polish cities.
Despite changing venues and technical conditions, the celebrations remained part of one coherent visual and narrative system.
PROJECT GALLERY
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